You Can Now Get This Vegan Sashimi Delivered to Your Door

Online grocery store GTFO It's Vegan is tapping into the fish-free seafood market with the launch of its vegan sashimi which looks and tastes just like the real thing.

Grocery delivery store, GTFO It's Vegan, is making fish-free seafood more accessible than ever with the launch of their new vegan sashimi line. The brand announced that four sashimi varieties, vegan tuna, salmon, sailfish, and calamari, are available to buy via its online store. 

Made from konjac, tapioca starch, and seaweed-based glucose, the 100% plant-based sashimi can replace animal-based sashimi in dishes such as sushi rolls and poke bowls.

The online grocery store combined its own proprietary purchase data and market research to determine which plant-based products to develop. "The vegan seafood market is the fastest-growing category in the market," says Marc Pierce, GTFO's CEO and co-founder. The plant-based company claims that its new vegan sashimi line is the biggest range of its kind in the U.S. market. 

"This launch represents an incredible milestone in our efforts to introduce our own private label line of products under the Great Foods, It's Vegan brand,” says Tanya Pierce, GTFO It's Vegan's President and co-founder. “The launch showcases one of many planned private label launches of vegan offerings in rapidly growing, yet undeserved vegan and plant based categories."

GTFO - which stands for Great Foods - was founded by husband-and-wife team Marc and Tanya Pierce in May 2020 at the start of the COVID-19 pandemic with the mission of inspiring people to try vegan food. Consumers can find over 2,800 vegan and plant-based products across 700+ brands via its online store, and since its launch, the company has fulfilled nearly 30,000 orders containing over 300,000 vegan and plant-based items. 

“Our mission is to become one of the most important companies in this century to ensure the sustainability of our environment,” Tanya Pierce said. “And vegan groceries are just the start; we will expand into vegan clothing, make-up, and many other categories that currently use animal products.”

In other animal-free seafood news this week, Starbucks has added vegan crab cakes to its menu at 170 Hong Kong Starbucks locations, marking the coffee chain’s first venture into the plant-based seafood sphere. The new menu item is made by vegan foodtech company OmniFoods, which launched its first range of alternative seafood earlier this year, featuring two fish fillers, an ocean burger, tuna, salmon, and crab cakes.

The new products are now available for purchase at GTFO It’s Vegan’s website and you can learn more about the GTFO It’s Vegan crowdfunding round here.

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