Louis Vuitton showcases plant-based fur on Paris runway
The luxury brand debuts material crafted from linen, hemp, and nettle during Paris Fashion Week.
Credit: Savian
French fashion house Louis Vuitton showcased an animal-free fur garment using Savian bio-based fur during the most recent iteration of Paris Fashion Week.
For its Fall/Winter 2026 collection, the luxury brand worked with material innovation company BioFluff to create a fur vest made from plants. This garment, made in BioFluff's Wolfy iteration, is made using hemp, linen, and nettle; the Savian material is fully plastic-free.
Louis Vuitton's innovation hub, La Maison des Start-Ups, has worked with BioFluff since the company's inception.
BioFluff was founded in 2023 by entrepreneur Roni Gamzon alongside bioengineer Martin Stübler and textile recycler Steven Usdan.
The company creates plastic-free, plant-based textiles that can replace animal-derived materials in fashion.
Its vegan fur was launched at Cop28 alongside pioneering eco-conscious designer Stella McCartney. The company has also worked with sustainability-focused Danish brand Ganni on a line of bags.
Numerous high-fashion brands, including Gucci, Armani, Chanel, Prada, Balenciaga, Versace and many more have banned animal fur from their collections.
In 2017, then-CEO of Gucci Marco Bizzarri proclaimed fur “not modern”, and Donatella Versace soon followed with a statement saying, “Fur? I'm out of that. I don't want to kill animals to make fashion.”
The vegan fur market is on the rise: the global faux fur industry was valued at $4.58 billion in 2026 and is expected to reach $9.26 billion by 2035.
Louis Vuitton is still among the small number of Fashion Week names without an official ban on fur – but animal protection groups, including PETA and Species Unite are putting the pressure on the brand, and its parent company LVMH, to ban both fur and wild-animal skins from their ranges.
More than 40,000 people have already signed Species Unite's petition calling on Louis Vuitton to ban fur.
“By still using real fur in their newest collections, Louis Vuitton looks tacky and out of touch,” said Santina Polky, Species Unite’s Director of Campaigns and Development. “While brands like Gucci, Chanel, Burberry, Prada, Versace, and Dolce & Gabbana have all already gone fur-free or committed to phasing it out, Louis Vuitton keeps using animal body parts to produce pieces that are tired, not timeless.”
Credit: Savian
While its main competitor, the fashion house Kering, introduced a fur ban (also extended to angora rabbit fur) in 2022, LVMH has long been supporting the fur industry – in 2024, the company offered over $350,000 to the International Fur Federation to assist it in struggling times.
LVMH is home to Italian furrier Fendi, while some of its other brands, such as Louis Vuitton and Dior, still have not introduced a ban on fur.
While BioFluff is not a fully animal-free company (it also produces Savian Silks, which is animal-based), its vegan fur represents a significant step forward for Louis Vuitton.
Fully animal-free, the Savian fur is crafted from hemp, flax and nettle and sometimes blended with lyocell.
The Savian material biodegrades in landfill within a few years, while traditionally made faux furs, made from petroleum-derived materials like polyester and acrylic, can take centuries to break down.
Savian can also be industrially composted within 12 weeks.
Tell Louis Vuitton to drop all real animal fur in favor of fashionable alternatives like Savian. Sign the petition here.
We Have A Favor To Ask…
Species Unite amplifies well-researched solutions to some of the most abusive animal industries operating today.
At this crucial moment, with worldwide momentum for change building, it’s vital we share these animal-free solutions with the world - and we need your help.
We’re a nonprofit, and so to keep sharing these solutions, we’re relying on you - with your support, we can continue our essential work in growing a powerful community of animal advocates this year.
