Species Unite Submits Over 50,000 Signatures Calling on Fendi to Drop Fur
Species Unite has recently reached an important milestone in our effort to convince holdout fashion giant Fendi to drop fur. More than 58,000 people have now signed our petition telling Fendi that it is past time for the brand to follow the lead of major fashion houses including Max Mara, Dolce & Gabbana, Armani, Prada, Valentino, and Versace and stop profiting from the unthinkable suffering of animals. This month, Species Unite sent more than 50,000 petition signatures to Fendi CEO Ramon Ros to make sure the voices of this compassionate community are heard and to show Fendi that tens of thousands of people want them to end this cruel practice now.
Credit: Project 1882
Fendi continues to sell products containing fur from minks, foxes, sables, chinchillas, and even bobcats, despite growing awareness of the immense suffering these animals experience both when raised on fur farms and when violently trapped in the wild. For the vast majority of animals killed for fashion, that suffering begins and ends on fur farms, where they spend their entire lives in small, barren wire cages before being killed for their skins.
Species Unite's petition hand-in comes at a time when the horrors of fur farming are back in the news following the release of shocking undercover footage from Finnish fur farms. Earlier this month, Project 1882 released footage recorded between November 2025 and April 2026 at fox farms in Kauhava, Lapua, and Veteli. The footage shows Arctic foxes selectively bred to grow abnormally large, some so overweight that their skin drapes in thick folds and even small movements inside their tiny wire cages are a struggle. The investigation also documented foxes suffering from painful eye infections and untreated injuries, living in spaces not much larger than their own distended bodies.
These foxes have been bred to grow to sizes that cause them immense suffering, all so that fur farmers can produce larger pelts for maximum profit. Farmers in Finland pledged to stop breeding these oversized foxes after the practice was exposed in 2017, but the new footage proves that these were false promises by an inherently unethical industry.
Fendi continues to celebrate fur as a luxury material, but there is nothing luxurious about the existence of the animals who are bred, confined, and killed to produce it. Forcing these animals to endure short, miserable lives with no chance to express their natural behaviors is inexcusable, especially for an unnecessary and outdated fashion trend. As the rest of the world and the leaders of the fashion industry move on, Fendi is falling further behind, propping up the same cruelty and suffering that undercover investigations of fur farms have revealed year after year.
Species Unite has now increased our petition goal to 75,000 signatures, and we will continue working to raise awareness of this issue and gather signatures so that we can keep putting pressure on Fendi to end its use of fur. If you haven't already, please sign and share this petition with your network and help us show Fendi that the momentum for a fur-free future is only continuing to grow.