S13. E9: Annick Ireland: The future is immaculate
“All those kinds of brands in food and in fashion helped pave the way for where we are now. So, on the one hand, it’s crushing that they no longer exist, but on the other hand, part of the reason they don’t exist is because it has also become a bit more mainstream, you know? So, you know where we are right now in East London, there used to be an amazing vegan food market, and it went on for a number of years and then it died. But actually the founder of that vegan market said, ‘guys, it’s not a bad thing. The reason we don’t exist anymore is because it’s easy to find vegan food everywhere now. And it wasn’t when we started, right?’ That need is being met by way more people. It’s becoming mainstream.
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Today’s conversation is with Annick Ireland, founder of Immaculate Vegan—the world’s leading destination for ethical, sustainable, and cruelty-free fashion. What started in 2019 with women’s shoes and handbags has grown into a global platform featuring over 140 brands across categories from clothing to kids, pets, and even homeware.
Annick and her team are proving that style and ethics not only can go hand in hand—they’re reshaping the mainstream fashion industry itself.
In this episode, we talk about the rise of vegan fashion, the power of conscious consumers, the exciting new wave of bio-based materials, and how inclusivity—not perfection—is what drives real change.
Please listen and share.
In gratitude,
Elizabeth Novogratz
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